Flux UK

Flux was established by course director and professor of ceramic design David Sanderson as a university brand with students acting as the design team. Funding came from the Higher Education Innovation Fund, and it officially launched as a spin-out company in October 2011. The company was developed out of the university's MA Ceramic Design course and students get a four per cent royalty on sales of their work. With help from UK Trade & Investment, the company launched internationally at major consumer homeware fairs in Frankfurt and Paris. The china is sold in 20 countries worldwide is found in outlets such as Galeries Lafayette in Paris and Aria, London.

flux products are entirely designed and manufactured in Stoke-on-Trent, Staffordshire, a city which has synonymous with English fine bone china for over two centuries. Developed in the 18th century by English Potter Josiah Spode, fine bone china is known for its high levels of whiteness and translucency.

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